Graphic Design Concepts | Everyone's A Star (Fully Evolved) World Tour

A Tour Campaign Inspired by 5 Seconds Of Summer's album Everyone's A Star (Fully Evolved) and their current Everyone's A Star World Tour

Everyone’s a star (fully evolved) world tour

 NOT ASSOCIATED WITH THE BAND

01 / THE CONCEPT

An imagined continuation of the Everyone's A Star touring era, expanding into promotion for their deluxe album Everyone’s A Star (Fully Evolved), developed into a worldwide campaign spanning tour announcements, social media, VIP experiences, merchandise and live-show applications.

Independent conceptual project. Not affiliated with or commissioned by 5 Seconds of Summer.

EVOLVING THE ERA

02 / CAMPAIGN IDENTITY

A bold, chaotic and nostalgic world built around star imagery, DIY textures, collage energy and playful typography.

The identity is designed to feel larger-than-life on stage, online, and out in the real world.

THE VISUAL LANGUAGE

TYPOGRAPHY

Railroad Gothic ATF

Used for bold headlines and high impact moments

Din Condensed

Used for dates, information and supporting text

Biro Script Plus

Used for handwritten details, supporting acts and accents

COLOUR PALETTE

#FF4D8D

#FFDD57

#E63946

#3DA5FF

TEXTURE AND FINISH

PAPER TEXTURE

HOLOGRAPHIC TEXTURE

#F2EFE9

#191919

GRAPHICS AND MOTIFS

OVERALL MOOD

Nostalgic • Moody • Chaotic • Playful • Iconic

TAKING FULLY EVOLVED WORLDWIDE

03 / TOUR ANNOUNCEMENT

MAIN ANNOUNCEMENT

TOUR DATES ARTWORK

SUPPORT ACT ANNOUNCEMENT

04 / SOCIAL MEDIA CAMPAIGN

built for the feed

Instagram posts • announcement graphics • stories • campaign rollout

COMING SOON

05 / VIP EXPERIENCE

MORE THAN A TICKET

Four different VIP experiences were developed for the Fully Evolved World Tour, ranging from an all-inclusive pre-show lounge experience to a ticketless VIP upgrade.